Unleashing your natural beauty with lash & brow lamination

Unleashing your natural beauty with lash & brow lamination

2021 has been a challenging year for many in the beauty industry due to the global circumstances, but despite the challenges one service has boomed and continues to be in high demand, the art of lash and brow lift.

Elleebana has been the industry benchmark for the last decade when it comes to Lash Lift education and product innovations, the world famous Elleebana Lash Lift system is available with head distributors in over 60 countries around the globe.

In 2020 Elleebana released the highly anticipated – Elleeplex Profusion Lash and Brow Lamination system, which has changed the lash game and received rave reviews around the world. This innovative lifting system is compatible for lashes and brows and contains no thioglycolate and offers a more neutral pH which allows for optimal lash health and minimises the chance of over processing lashes or brows during the treatment process. It incorporates the “Next Gen” Re-Gen system for strengthening and restoration of hairs during a chemical process. The system is truly innovative, simple to use and importantly fast for the therapist and client’s lifestyle and productivity in mind.

Elleebana is a multi award winning brand for its education and product innovation, always pushing the limits of setting the benchmark and industry standard high. To be the best at your craft requires extensive and in-depth education to ensure you have all the knowledge to master the skills and lift your career to new heights.

The release of the Elleebana and Elleeplex Education curriculum in 2020 is the most comprehensive Lash Lift education program available in the world today. The online curriculum comes with a 71 page manual and encompasses core units that has 71 break out units throughout the program covering, comprehensive product theory, the functions of formulas and cosmetic chemistry behind each ingredient, eye anatomy, hair structure, health, safety and sanitation, technician health and body placement, how to analyse lashes and understand structure, application mastery of the treatment process, comprehensive colouring and tinting techniques and how to combine tint with setting lotions, incorporating “Next Gen” Re-Gen, advanced tips and tricks for troubleshooting, relaxing top and lower lashes and if that is not enough there is bonus units covering marketing mastery, how to take award winning photos for social media and a special bonus unit on “How to Win Lash Lift Competitions”. The other fundamental part of this online curriculum is you have two mandatory facetime sessions with your Elleebana educator to complete the examination and assessment process. Elleebana believes in the importance of making the online learning experience as in person as possible and having the real time interaction with your educator to ensure you understand the procedure and have confidence in offering the service is fundamental to having successful learning outcomes.

Lash & brow services have proven to be more important than ever for the beauty regime of women since the pandemic hit, now more than ever people need to feel beautiful and experience the power beauty has to lift your spirits to a higher place when everything around seems challenging. Lash Lift has grown in popularity in particular due to the speed of the service, this is both convenient for the therapist and client alike, a full treatment with the Elleebana system is approx. 30 mins which means less time spent in the salon for the client and more clients in the door for the salon owner and for a treatment that lasts generally up to 6 weeks or even longer this is great value for everyone all round. More and more eyelash extensions brands and extensions technicians are introducing the Lash Lift to their menus due to the popularity of the service, the speed in what you can do the service and it is also not as back breaking for the technician in general. Performing eyelash extensions all day can take a heavy toll on your body, Lash Lift allows the technician to have more breaks throughout the day and have less strain on the wrist due to the different application process and techniques required to perform the service. It is also relatively low maintenance compared to eyelash extensions, one of the main advantages is infills are not required and Lash Lift allows for excellent retail opportunities. Elleebana has a support range of home care products such as Elleevate Lash Lift Mascara which is keratin and amino acid based, it thickens, strengthens and keeps lashes healthy which is the utmost importance when performing these services.

Clients having healthy beautiful lashes is the core focus and development of the Elleebana and Elleeplex Lash Lift and Lamination systems, you can follow Elleebana’s innovation around the world on Instagram @elleebana and get a daily dose of inspiration on how to unleash your natural beauty with lash and brow lamination.

Otto Mitter is a qualified Cosmetic Chemist, Make Up Artist, and multi award winning educator and assessor in the Beauty Industry and multi certified eyelash extensions educator, competition judge, Lash Masters Alumni and Managing Director of Ex-Import Pty Ltd.

 

 

 

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Shine On!

Shine On!

We are extremely proud of our two Elleebana Global HQ Master Educators!!! They both smashed in their own categories of the Kingdom Beauty Crown Championship!!!

Kristy-lee Roberts placed FIRST place in the poster category with some major creative flare being demonstrated.

Anieka Mudford shined bright in SECOND place with an absolutely stunning lash lamination using our Elleeplex Profusion system.

It takes a lot for these girls to put themselves and their work on the line. Being judged in daily life isn’t something that most of us enjoy, so when you are being judged for your craft, love and passion it’s and even harder step to take Into the competition arena.

Thank you ladies for all that you do for our brand and the students/customers who come to train with us, and personally for giving me a little shove up the behind to step it up and put myself out there.

 

 

 

 

 

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Podcast with Otto Mitter

Podcast with Otto Mitter

Are you looking for some 𝙸𝙽𝚂𝙿𝙸𝚁𝙰𝚃𝙸𝙾𝙽 today? Well, look no further! 𝙏𝙐𝙉𝙀 𝙄𝙉 on Spotify as the Lash Lord, Otto Mitter jumps on with Paul Luebbers from LashCast Podcast to talk all things Lash Lifts and his rock career!

𝗙𝗨𝗡 𝗙𝗔𝗖𝗧: Yes, you read that right! Otto Mitter is not just making waves in the lash and brow world, he is also making 𝙨𝙤𝙪𝙣𝙙 𝙬𝙖𝙫𝙚𝙨 in the world of 𝗥𝗢𝗖𝗞 ‘𝗡’ 𝗥𝗢𝗟𝗟 with a rock band called, BoWsER!

Check out their newly released track on YouTube: ‘𝘚𝘶𝘱𝘦𝘳 𝘚𝘰𝘯𝘪𝘤’ to kick start your day!

 

 

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Master Educator Kelly Rohde and Educator Paige Thompson talk about their Elleebana journey!

Master Educator Kelly Rohde and Educator Paige Thompson talk about their Elleebana journey!

Elleebana is the brand that has set the benchmark for the fastest lash lift, award-winning education and product innovation. Support is something that you always need along the way and Elleebana is world-renowned in that arena. Master Educator Kelly Rohde and Educator Paige Thompson can certainly confirm that!

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Introducing the Tree Tool

Introducing the Tree Tool

You asked… so we delivered! We are so excited to finally share with you all our latest lash lifting must-have tool that will make a grand addition to your lash lift kit!

𝙆𝙀𝙔 𝙁𝙀𝘼𝙏𝙐𝙍𝙀𝙎

⚡️ Each Tree Tool box comes with 𝐓𝐄𝐍 Elleebana tree tool’s inside so that you are able to always be working with a fresh and sharp-edged Tree Tool when it comes time to toss out the old one.

⚡️ The superior Tree Tool design has fine quality bristles for optimal lash separation and isolation.

⚡️ The measuring markings are a great guide to cut out the guessing game to determine the size of the rod or shield that will be required.

⚡️ COMING SOON to all Elleebana Distributors!!

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Marie reflects on her Elleeplex Profusion Brow Lamination Course

Marie reflects on her Elleeplex Profusion Brow Lamination Course

A real life customer feedback is really valuable and we are extremely happy to hear Marie’s feedback on our Elleeplex Profusion Brow Lamination Course!

Video testimonials are the new word of mouth and we are delighted to receive such a genuine video from our student Marie.

 

 

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Front Cover: Unleash Your Natural Beauty

Front Cover: Unleash Your Natural Beauty

We are glowing on the cover of Salon Evo!!!

Over the last few months, we’ve been super busy at Elleebana HQ, creating some magical images for you.

Elleebana products have a special focus on the lashes and brows and when coupled with the Elleebana meaning of peace, tranquility, and beauty, we came up with this gorgeous concept of three Elleebana girls, seeing the world with fresh eyes and “unleashing their natural beauty” with Elleebana.

At Elleebana we always take pride in creating the content from the ground up. In this campaign, the lash lifts on these Elleebana angels were performed by the Lash Lord, Otto himself 😉

We LOVE this campaign and we hope you do too!

Our cover team:

Photographer: Nadia Masot

Hair and Makeup: Mia Connor

Styling: Laura Churchill

Creative Director: Otto Mitter

 

 

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The Colour Orange

The Colour Orange

The colour of adventure and social communication. The colour orange radiates warmth and happiness, combining the physical energy and stimulation of red with the cheerfulness of yellow.

The colour psychology of orange is optimistic and uplifting, rejuvenating our spirit.

Orange brings spontaneity and a positive outlook on life and is a great colour to use during tough economic times, keeping us motivated and helping us to look on the bright side of life.

With its enthusiasm for life, the colour orange relates to adventure and risk-taking, inspiring physical confidence, competition and independence. Those inspired by orange are always on the go!

In relation to the meaning of colours, orange is extroverted and uninhibited, often encouraging exhibitionism or, at the very least, showing-off!

The colour orange relates to social communication, stimulating two way conversations. A warm and inviting color, it is both physically and mentally stimulating, so it gets people thinking and talking.

Orange aids in the assimilation of new ideas and frees the spirit of its limitations, giving us the freedom to be ourselves.

We combine Orange in our colour scheme as all of these points above taken from http://www.empower-yourself-with-color-psychology.com/color-orange.html) are the perfect partnering points for Elleebana.

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Brow Lamination and Vitiligo

Brow Lamination and Vitiligo

During the Elleebana Marathon, hosted by our Russian distribution team we had a brilliant question come through.  One that isn’t often asked, but one that really deserves a fair amount of explanation and understanding.  The question was “can you perform a brow lamination on a client with Vitiligo?”

The answer to this question is Yes you can, however, it is really important that your client discloses the full explanation of information about their condition and how its being treated because these responses can mean the service then cannot be performed and the yes, then changes to a NO.

So let’s start with what is vitiligo?  Vitiligo presents as a skin condition whereby areas or patches of skin no longer have functioning pigment cells (melanocytes) and the skin changes colour to be lighter than the pigmented skin that would normally cover the body.   There is no inflammation present in the skin with this condition however it can begin to develop or spread of its own accord or during times of stress or illness.  Vitiligo may be linked to autoimmune conditions such as an overactive (Graves’ disease) or underactive (Hashimoto’s) thyroid and these conditions encourage the body’s immune system to attack the melanocytes (pigment forming cells).  This condition presents in around 1-2% of all people regardless of their ethnicity.  Vitiligo can also present where the skin has been damaged, cut or burnt or where trauma has occurred.

As the de-pigmentation markings can occur all over the body this may include the face, through the eyelashes or eyebrows, beards and hair.  With this, the pigment loss can occur through the eyelashes and eyebrows also.  Treatment for vitiligo can involve the use of products used to encourage neighbouring cells to produce more pigment or may involve cortisone creams or medications, exposure to UVB radiation or photochemotherapy.  Doctors may request avoiding wearing clothes or having services that cause excessive friction to the skin/affected areas.

Each of these factors may affect the results or service that you provide to a client with this condition as eyebrow lamination services involve the topical application of strong alkalizing agents.  These alkalising agents act to lift the cuticle of the hairs and penetrate the cortex of the hair where the reduction of the disulphide bonds occur and are essential for achieving the lamination result.  With this application skin contact with the lamination lotions is unavoidable, it can be minimised and tidied from unnecessary areas though even using a barrier of adhesive through the brows does not prevent the contact of lotions as the adhesives are water soluble and all lamination formulations are largely formulated using water as the foundation ingredient.

It is advised to begin by doing a thorough consultation with your client, asking questions that assist you to understand what treatment is being used on the client as some treatments such as photochemotherapy, radiation or topical cream applications to that area may mean you are unable to proceed or at the very least may require a doctor or dermatologists clearance.  The use of a wonder wand or dental brush used on the skin may not be advised during this service as you will want to avoid any potential trauma to the skin area and it may be preferable to opt for using a flocked lip gloss applicator to apply the lotions through the brow hairs.  In addition to this the tinting service applied after a brow lamination may emphasize any variations of skin tone or hair that has lost pigment and the client may wish to opt not to have the tinting service after the brow lamination.

If the affected areas is not through the eye or eyebrow area and therefore topical creams are not being applied to the area then this may not impact the service and proceeding with the treatment wouldn’t be an issue.  A patch test is always recommended and of course proceeding only if and when the result has come back without any irritations to all of the products being used during the service.

 

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A Profusion Of Options

A Profusion Of Options

Elleebana founder Otto Mitter takes time to share the latest product range with SalonEVO. The demand for a lash lift and brow lamination system in one that offered convenience to the therapist prompted a two-year project that has seen thousands of clinical trials take place leading the brand to proudly announced the launch of the next generation of lash and brow lamination – Elleeplex Profusion. Otto said: “This system was created because there is a lot of lash lifting systems in the world which use thioglycolate as one of their active ingredients in the perming agents. Elleeplex Profusion utilizes a cysteamime HCL active and contains no thioglycolate which allows for gentle and effective lash lift / lamination results which minimizes the chance of over processing and keeps lashes healthy, maintaining the bond integrity of the lash.

“It incorporates the Re-Gen – Next-Gen system which helps boost hydration and strength in the lashes to achieve optimal results and lash health. It contains amino acids and peptides which are infused into the lashes and the hair while the cuticle scales are open during the lamination process. It gives that extra boost of strength and nourishment to the hairs, leaving them in much better condition. It’s a really important part of the service. “It’s also very forgiving on hair, so it really minimizes the chances of having problems with over-processing or drying out lashes and brows too much. It’s more of a foolproof system, which is very helpful for the therapist. “Our original system, which is incredibly popular, the Elleebana Lash Lift system, is very fast with its processing times and is very effective. However, there’s not much room for error. When you’re a stylist, you need to be very precise with your timing and your application methods. When you’re using the traditional Elleebana system and you are using it correctly, you will get great results. “If you make a slight mistake with the application, then that could cause challenges that you want to avoid. Elleeplex Profusion just takes all of those challenges away, it does take slightly longer to apply the system, but therapists can weigh up the time they would use applying it against how easy it is to use. “It is suitable for brow lamination, allowing you to straighten brow hairs with confidence for clients that have unruly or downward growing eyebrow hair.” In saying that, you can save time on brow lamination. Otto explains: “When using Profusion on eyebrows, for brow lamination, it’s very fast compared to other brands on the market. It is six minutes for step one and six minutes for step two. It’s cost effective from a time point of view. In general, when performing a lash lift or lash lamination service, you would still be completing it within one hour.”

Let’s talk brow color. “Yes, the other beautiful thing about the Profusion range is that it is a synergistic system that incorporates the lash and brow colors as well. There are eight color shades in the range, which can be used for lashes, or brows. The darker colors are more suited to the lashes, whereas all the other colors in the range are more suited to brows, the deep brown, light brown and honey brown. It gives the therapist the opportunity to customize the color palette to suits a lot of different hair types.” Education is at the forefront of the Elleebana ethos, and a new global online training program has just been launched. Otto continues: “The program has more than 50 breakout units in the course curriculum, so it is very comprehensive, and it covers everything from the cosmetic chemistry side of things, learning the functions of the formulas and how ingredients work and behave on eyelashes and hair. “It also comprehensively covers all the application steps, how to master those steps, and it then covers advanced techniques. It also covers health and safety, sanitation, and product knowledge, and then it goes into things such as marketing. “Marketing is important, it helps the therapist understand how to explain the products and the service to clients, and how to cost it effectively. “And then we also have modules that cover how to win lash lifting competitions. Over the years I have been a judge in lots of competitions around the world for eyelash extensions, lash lifting etc. So, I’ve put together a special session within the curriculum that breaks into that, explaining what the judges are looking for in competitions. “The education is designed to be completed at a self[1]pace but Elleebana does offer face to face video call with their educators as part of the curriculum too. “That gives the opportunity to go through the course at your leisure, but then there is a mandatory FaceTime session with the trainer. And, of course, you can have more sessions if you need. But we really want to encourage that question and answer session with the trainer to go through the demonstration videos and techniques together. “That extra level of support is so important when you’re doing online learning. Obviously, online learning is such an important part of how we learn during the current global climate and being able to have the trainer spend time with you face to face is very beneficial.” Back in the midst of time, when we vaguely remember life pre-pandemic, face to face education was the norm, and in Australia, where Elleebana is based, face-to-face classes have restarted. “It’s starting to happen again in Europe as well now. A lot of our educators are already offering hands-on, face-to-face classes, and that is always a fantastic way of learning, and our preferred way of learning if possible. The online option does give you a lot of extra content that you don’t necessarily always get in that hands-on class, because we cover so many extra units, but it does give you the opportunity to learn at your leisure. So, there are options for everyone.” The benefits of aftercare products is a must for business owners and salon clients alike, Elleebana have a carefully curated range of aftercare products to cater for optimal lash health and integrity. Otto explains: “Using aftercare products is extremely beneficial for keeping lashes and brows hydrated after a chemical service, and the best way to do it is by applying it every day. That’s when you really see a difference, because hair naturally changes when it has to contend with the elements, by being washed etc, as it can change the surface of the hair. Aftercare basically gives better results for longer, and you don’t get that unruly grow out with the lashes.” In conclusion Otto talks about how the Elleeplex Profusion range should be noted for its ease of use when therapists have had the proper training. There is minimal issues or problems with clients afterwards, which is beneficial, and the popularity of the system really speaks for itself. Now you can get six to eight weeks out of the treatment, which is incredible and one of the many reasons it is so popular with guests and around there world today.

 

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