Blooming Marvelous Cover

Posted on 21 Sep 2021

We are Blooming on the Cover of Professional Beauty!!!

Known as the bible of the beauty industry, Professional Beauty features a cover story about Elleebana’s remarkable journey.

Managing Director, Otto Mitter gives some insight into the journey for the brand and shares his vision on how Elleebana has become the success story that it is today.

When it comes to the business of beauty and tapping into emerging markets, Otto Mitter, Managing Director Ex-Import has spent more than 25 years travelling the globe and fine tuning his craft. In this cover story, he chats about being the brand founder of Elleebana and shares his knowledge on how to navigate the booming world of lashes on page 28.

Our cover team:

Photographer: Nadia Masot

Hair and Makeup: Mia Connor

Styling: Laura Churchill

Creative Director: Otto Mitter