While 2020 hasn’t been the most productive year, lockdowns, border closures and clients canceling appointments can be demotivating. Well, it is time to PIVOT and realign your business strategy to new and improved ways of doing client lashes post Covid.
Here are 5 Elleebana TIPS for navigating lockdown with your lashes with minimal disruption to your day to day operations.
- COMMUNICATE, COMMUNICATE, COMMUNICATE!
The first thing we can hope to achieve is staying in regular contact with our clients and maintain consistent communication. Whether that be phone calls, SMS or emails. Your clients not only want to hear from you but expect to hear from you. Don’t be shy, a simple hello and check-in phone call or message can make all the difference to clients who are struggling in the current environment also.
- ACCOMMODATE CLIENTS NEEDS
We can at times think we are accommodating our clients and offering the best possible service. But are we really? Have a think about how you can alter your booking conditions, appointment times and offer that flexibility that a busy mum, student or worker bee needs. Building customer loyalty is centered around serving your client’s needs – think of new strategic ways how you can be further accommodating in these unprecedented times.
- CONTINUE TO UPSKILL, RESKILL AND RETRAIN YOURSELF
Given the world has somewhat come to a standstill – we’ve had more time than ever before to reflect, realign and focus on our personal and professional goals. Many of us are using our downtime to concentrate on how we can upskill and undertake further training. Elleebana’s Online Lash Lift Course has been the most popular course to date and has the added benefit of enjoying an e-learning environment from the comfort of your own home. To find more information or to enrol in a course visit Elleebana.com
- FOCUS ON YOUR 2021 BUSINESS PLANNING
For small business owners, whether you love it or hate it, there always comes an occasion to dedicate some resources and time to future planning and future-proofing for your business. Where do you see yourself and your business in 2021? What challenges do you anticipate ahead? What goals do you hope to achieve? In our moment of downtime, it is key to forward plan and think ahead and even face some hard truths on what you can expect and anticipate – good and bad. Not just in terms of the following year and the 12 months ahead of you, but even 5 years into the future. Remember those wise words from Benjamin Franklin; failing to plan is planning to fail.
- STAY POSITIVE
A negative mindset can set you back in your business goals, training aspirations as well as stunting your creative approach to your work. It is imperative to adopt a ‘Growth Mindset’ to be able to stay positive in tough times. Self-care is needed, so ensure you are taking time out for exercise, eating healthy and doing activities and hobbies you enjoy. Life can’t all be work and no play. So, watch one of your favourite all-time classic movies, treat yourself to a delicious home-cooked meal that you won’t regret eating and go for a brisk walk outside and enjoy nature. Really feel the universe and the positive energy calling you. It is not just a mindset, but behaviour that will endorse your positivity.
When everything feels like it’s becoming harder, it’s probably because it is. Just remember it means good things are coming. Look after yourself and your clients and keep paying it forward – embracing the new way of doing business you will truly reap the benefits. Seize your lashes in lockdown moments and learn from the experience and share with others. We are all in this together.
Visit Elleebanna.com for more information.