Breaking Industry Boundaries with Otto Mitter

Breaking Industry Boundaries with Otto Mitter

Are you looking for some online support and 𝙸𝙽𝚂𝙿𝙸𝚁𝙰𝚃𝙸𝙾𝙽 today? Well, look no further! 𝙏𝙐𝙉𝙀 𝙄𝙉 on Spotify as Otto Mitter @ottomitter jumps on with Tamara Reid from Beaute Industrie @beauteindustrie to break the industry boundaries!

Otto Mitter’s path into the beauty world was inevitable, since a young age Otto was introduced to the world of beauty by his mother who started one of Australia’s pioneering beauty, slimming & health clinics. Otto’s mother wrote and contributed to the first competency based beauty therapy training in Australia (wrote the Diploma of Beauty Therapy, Diploma of Health Science and Aesthetics, and founded the Gold Coast Training Academy who graduated thousands of beauty therapists in Australia). Having been brought up by such an influential person in the industry it was only a natural progression that Otto found himself studying make up artistry and all things lash & brow at the Gold Coast  Training Academy straight out of high school. Fast forward to now and after two decades of studying the art of lashes, brows, beauty and cosmetic formulation, Otto and his team at Ex-Import (Elleebana) currently produce and supply lash & brow enhancement ranges for professionals and develop educational programs to over 60 countries across the globe and have a combined team of over 300 trainers worldwide. Otto’s dedication to education has seen him as a guest speaker and educator at the world’s most prestigious beauty and lash events.

Otto has a passion for continuing education, working with leaders in the industry and helping up and coming beauty therapists, lash artists and educators develop their profiles and careers, which is appreciated by his team and colleagues around the world.

Tune in on Spotify to hear where Elleebana all began!!!

 

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Creating Change Together!

Creating Change Together!

Elleebana has partnered with ABIC to the deliver the world’s most comprehensive curriculum specially for you!

ABIC has affiliated with high-caliber industry leaders, educators and experts and we are honored to be part of a select group that is taking education to new heights.

Elleebana is the brand that has set the benchmark for the fastest lash lift and award-winning education. Available in 60 countries around the world not only due to the performance of the product but most importantly excellence in support and education. Support is something that you always need along the way and Elleebana is world renowned in that arena.

You can check Elleebana’s award-winning curriculum by clicking on the link below:

https://theabic.org.au/events/elleplex-profusion-lash-brow-lamination-training

 

 

 

 

 

 

 

 

 

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Blooming Marvelous Cover

Blooming Marvelous Cover

We are Blooming on the Cover of Professional Beauty!!!

Known as the bible of the beauty industry, Professional Beauty features a cover story about Elleebana’s remarkable journey.

Managing Director, Otto Mitter gives some insight into the journey for the brand and shares his vision on how Elleebana has become the success story that it is today.

When it comes to the business of beauty and tapping into emerging markets, Otto Mitter, Managing Director Ex-Import has spent more than 25 years travelling the globe and fine tuning his craft. In this cover story, he chats about being the brand founder of Elleebana and shares his knowledge on how to navigate the booming world of lashes on page 28.

Our cover team:

Photographer: Nadia Masot

Hair and Makeup: Mia Connor

Styling: Laura Churchill

Creative Director: Otto Mitter

 

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Global Artist Awards 2021

Global Artist Awards 2021

The Elleebana Global Artist Awards 2021 has continued to explode in its 6th year of running. The competition has already received almost 200 entries in only two categories released. The Elleebana Team is absolutely astounded by the overwhelming response the competition has had so far.

The Elleebana Global Artist Awards is the only online competition of its kind worldwide. The competition started with an idea to create a platform for lash artists to become inspired by other artists and to showcase their own amazing work. Judges are blown away with the high level of work that can be seen throughout the competition.

The competition provides a platform for artists all over the world to establish connections with the ability to network with other industry professionals and develop their own skill and knowledge. Our team is very proud that lash lifting/brow lamination is now receiving the recognition it deserves. We are excited to see the level of competition in the four categories released.

This is an Instagram based competition, you can view the rules of entry and T’s and C’s clicking on the links below:

2021 Banging Brows – Terms & Conditions – Elleebana OFFICIAL®

2021 – Lights Camera Lift! – Terms and conditions – Elleebana OFFICIAL®

Category 3: 2021 The Great Lash Wrap Challenge – Terms and Conditions – Elleebana OFFICIAL®

Category 4: 2021 The Ultimate Before and After – Elleebana OFFICIAL®

With the permission of the entrants, we have some of the top lash lifts from over the years…

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Shine On!

Shine On!

We are extremely proud of our two Elleebana Global HQ Master Educators!!! They both smashed in their own categories of the Kingdom Beauty Crown Championship!!!

Kristy-lee Roberts placed FIRST place in the poster category with some major creative flare being demonstrated.

Anieka Mudford shined bright in SECOND place with an absolutely stunning lash lamination using our Elleeplex Profusion system.

It takes a lot for these girls to put themselves and their work on the line. Being judged in daily life isn’t something that most of us enjoy, so when you are being judged for your craft, love and passion it’s and even harder step to take Into the competition arena.

Thank you ladies for all that you do for our brand and the students/customers who come to train with us, and personally for giving me a little shove up the behind to step it up and put myself out there.

 

 

 

 

 

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Podcast with Otto Mitter

Podcast with Otto Mitter

Are you looking for some 𝙸𝙽𝚂𝙿𝙸𝚁𝙰𝚃𝙸𝙾𝙽 today? Well, look no further! 𝙏𝙐𝙉𝙀 𝙄𝙉 on Spotify as the Lash Lord, Otto Mitter jumps on with Paul Luebbers from LashCast Podcast to talk all things Lash Lifts and his rock career!

𝗙𝗨𝗡 𝗙𝗔𝗖𝗧: Yes, you read that right! Otto Mitter is not just making waves in the lash and brow world, he is also making 𝙨𝙤𝙪𝙣𝙙 𝙬𝙖𝙫𝙚𝙨 in the world of 𝗥𝗢𝗖𝗞 ‘𝗡’ 𝗥𝗢𝗟𝗟 with a rock band called, BoWsER!

Check out their newly released track on YouTube: ‘𝘚𝘶𝘱𝘦𝘳 𝘚𝘰𝘯𝘪𝘤’ to kick start your day!

 

 

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Master Educator Kelly Rohde and Educator Paige Thompson talk about their Elleebana journey!

Master Educator Kelly Rohde and Educator Paige Thompson talk about their Elleebana journey!

Elleebana is the brand that has set the benchmark for the fastest lash lift, award-winning education and product innovation. Support is something that you always need along the way and Elleebana is world-renowned in that arena. Master Educator Kelly Rohde and Educator Paige Thompson can certainly confirm that!

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Introducing the Tree Tool

Introducing the Tree Tool

You asked… so we delivered! We are so excited to finally share with you all our latest lash lifting must-have tool that will make a grand addition to your lash lift kit!

𝙆𝙀𝙔 𝙁𝙀𝘼𝙏𝙐𝙍𝙀𝙎

⚡️ Each Tree Tool box comes with 𝐓𝐄𝐍 Elleebana tree tool’s inside so that you are able to always be working with a fresh and sharp-edged Tree Tool when it comes time to toss out the old one.

⚡️ The superior Tree Tool design has fine quality bristles for optimal lash separation and isolation.

⚡️ The measuring markings are a great guide to cut out the guessing game to determine the size of the rod or shield that will be required.

⚡️ COMING SOON to all Elleebana Distributors!!

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Marie reflects on her Elleeplex Profusion Brow Lamination Course

Marie reflects on her Elleeplex Profusion Brow Lamination Course

A real life customer feedback is really valuable and we are extremely happy to hear Marie’s feedback on our Elleeplex Profusion Brow Lamination Course!

Video testimonials are the new word of mouth and we are delighted to receive such a genuine video from our student Marie.

 

 

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Front Cover: Unleash Your Natural Beauty

Front Cover: Unleash Your Natural Beauty

We are glowing on the cover of Salon Evo!!!

Over the last few months, we’ve been super busy at Elleebana HQ, creating some magical images for you.

Elleebana products have a special focus on the lashes and brows and when coupled with the Elleebana meaning of peace, tranquility, and beauty, we came up with this gorgeous concept of three Elleebana girls, seeing the world with fresh eyes and “unleashing their natural beauty” with Elleebana.

At Elleebana we always take pride in creating the content from the ground up. In this campaign, the lash lifts on these Elleebana angels were performed by the Lash Lord, Otto himself 😉

We LOVE this campaign and we hope you do too!

Our cover team:

Photographer: Nadia Masot

Hair and Makeup: Mia Connor

Styling: Laura Churchill

Creative Director: Otto Mitter

 

 

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