Busting lash lift myths – the underwhelming lift

Busting lash lift myths – the underwhelming lift

One of the most common myths that I see all the time in Facebook groups and from speaking to people at events, exhibitions and in training is “The product doesn’t work”.

Technicians experience having a problem and underwhelming results with a lash lift and the first port of call is generally that the product does not work.

The technician will say “I did a lash lift and the results just weren’t there. It must be the batch, because I have not changed anything in the way that I’m applying”.

This topic is something that has always intrigued me, I have been doing research on this phenomenon and collecting screenshots, data and evidence for many years and I literally have hundreds upon hundreds of people saying that the lash lift did not work on their clients which is happening with multiple brands in the industry. I could literally name 10 brands off the top of my head that I see this happening with.

Why would this be the case?

This happens with a lot of various products in the beauty industry, nail industry, hair industry. I have seen people struggling to have consistent results on a variety of their clients with nail products, adhesives, skin care and hair products.

On the flip side, I have evidence of hundreds of people in forums saying that they have never had an issue with the same product that the technician is having an issue with. Could it really be the case that so many brands have inconsistent production in making such a simple formula?

Permanent wave lotions are not a complex formula to produce. In all honesty when you are making a big batch of product the measurements should be exactly the same every time when producing the batch. If the quantities are not the same when putting together the formula it will of course not perform, or emulsify correctly or be stable. These brands invest millions of dollars into their companies and brands, why would they jeopardise their product by not mixing the batch correctly each time? Brands also have to survive and customer satisfaction is always the top priority. When you buy a bottle of coke or lemonade from certain brands they are always the same right? When you buy shampoo from a certain brand it is usually the same correct? Why would permanent wave lotions be any different? Well, the reality is it’s highly unlikely that the formulas will change, but the variable is the individual. The human body changes throughout our life time and often more than you think. Our hair texture can change a few times a year due to lifestyle and hormonal changes and due to our diet and supplementary intake.

It is important to note that many companies have a very strict policy and production process when they are making products. Stability testing also takes place after a batch is produced to ensure that it works. Literally 50 to 100 applications need to be performed on clients with the microbial stability reports required to come back with an all-clear result, before that batch is released for sale to the market. The chances of a bad batch are extremely low.

You also have to look at the brand and the history of the brand, have they been in business for a long time? If so, then obviously their products work right? Otherwise they wouldn’t be able to maintain customers and have repeat business. No brand can survive if they do not have repeat business.


If YOUR lift is not working then you need to look at these factors:


  1. Has the client’s hair texture changed at all? Have they changed their diet at all? Are they on any particular nutrients or supplements? Are they going through any hormonal changes? Are they using growth serums?


These factors can play a huge role in how the texture changes with eyelashes, it can mean the difference between having to leave a lotion on to process for another minute or two or even reducing the lotion time by a minute or two if their hair texture has become thinner.


  1. Was the lotion placement consistent enough? Was it placed from the base of the lashes to high enough on the lashes? Was it left on long enough for that hair texture? Was the environment warm or cool?


If the lift has been a little underwhelming but there has been some lift, it usually means that they just need to leave the lotion to process for a little longer. Adjust the lotion placement and apply it from the base of the lash to higher up the lash and ensure that the lotion placement is thick and consistent all the way across the lashes. Most brands say it is safe to re-lift the lashes on the same appointment time if required, however you will need to check your brand guidelines if you ever need to make any adjustments for your clients.

Interestingly, COVID has seen an increase in clients using various home-care products and lash growth serums and mascaras. This is something to also consider as it may change the texture of your clients lashes, when they come back to have a treatment they may be more resistant than usual. Resistant lashes are not always thick lashes either, I have worked on plenty of clients over the years that look like they have thin hair texture but the lashes are resistant to permanent wave lotions. It really is a case of readjusting the application and nine times out of ten this is going to resolve the issue.


Otto Mitter is a qualified Cosmetic Chemist, Make Up Artist, and multi award winning educator and assessor in the Beauty Industry and multi certified eyelash extensions educator, competition judge, Lash Masters Alumni and Managing Director of Ex-Import Pty Ltd.




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Elleebana wins the 2020 Australian Lash Open – Favourite Lash Brand Award!

Elleebana wins the 2020 Australian Lash Open – Favourite Lash Brand Award!

We are happy to announce that we took home the award for Favorite Lash Brand of the year! Elleebana won this award after showing great industry leadership, innovation, and unique thinking. Unfortunately, the Lash Open was postponed due to the COVID-19 outbreak but we can’t wait for the event to take place in the future!

Thank you to everyone who voted for us, and the constant support we get from around the globe. We couldn’t do it without you!


Keep lifting lashes to new heights.



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Elleebana Covid-19 Announcement

Elleebana Covid-19 Announcement

While the world faces such uncertainty there is an incredible amount of unease for health, business and what is yet to come. Sadly there are no promises on any front and across all continents, this virus is taking effect, be it in the form of health issues or financial ones.

For business, this is an unknown platform as financial hardships have been faced before but not ever partnered with health issues.  Salons around the globe will face closures and loss of clientele because of the requirement of social distancing. This is hard news to hear. For many businesses this is an important time to pay attention to their health, safety and sanitation practises and in addition to these practices review the World Health Organisations recommendations for standard workplace practices – you can review these here:  https://www.who.int/docs/default-source/coronaviruse/getting-workplace-ready-for-covid-19.pdf?sfvrsn=359a81e7_6

Offering clients a level of reassurance that the place of business operates, and where possible exceeds, the government, local council and state recommendations for all levels of health, safety and sanitation could be the difference in the coming months between a business that survives or a business that thrives.

At Ex-Import we are highly focussed on the health, well-being, and safety of our own staff, our customers and stockists and will continue to monitor the progress of COVID-19. Our focus at this point is to be as prepared as possible and manage what support possible to all our global Elleebana lovers.

For trainers who are employed by Ex-Import, Elleebana’s Global Head Office, we have enrolled and now have Certification of Acknowledgement for each trainer in the Australian Government Department of Health unit in Infection Control Training for Covid-19.  This is an important step that we are taking as employers together with adhering to all Government recommendations and World Health Organisation recommendations for continued operations and training to meet and exceed the required standards for our students that attend our courses or for those that are researching who to train with.

We will aim for continued operations where possible by utilising technology and the capability for many of our office team to operate remotely should this be a requirement and should we experience quiet times due to the cessation of global trades and training we will utilise this time to prepare for a strong return when possible because reliability during uncertainty will help support the beauty industry that we love so very much.

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Elleebana Master Trainer in TOP 5!

Elleebana Master Trainer in TOP 5!

Elleebana Master Trainer Jessica Eaton gets 4th place in the Lash World Cup in Amsterdam over the weekend!

And just like that, the Lash World Cup 2020 is done and dusted. We are so proud of team Australia “The Lash Wizards of Oz” for competing and flying the flag for our country!

With over 355 entrants from 40 countries, the team absolutely smashed it, and we are so happy to announce our very own Master Trainer Jessica Eaton placed in the top 5 in the world, now ranked 4th place in the world for performing the Lash Lift service using Elleebana Lash Lift products and Elleeplex ReGen!

Check out Jessica’s Fantastic work below:

To read more about Master Trainer Jessica Eaton, CLICK HERE!

Jessica attended the Lash World Cup back in 2018 as a visitor and guest with Otto and Zoe while Otto judged the lash lift portion of the competition, and her ultimate goal was to compete in 2020. Jess has not only achieved this goal but absolutely smashed it and we are so incredibly proud of her growth and achievements here.  Many would feel the impact of competing in a foreign country, surrounded by floor judges who were scoring contestants down for any slip in technique.  Some of these floor judges were among Jessica’s industry idols raising the apprehension even further.

Quickly brushing her models’ lashes through before she sent her model off to the blind judging component where Otto would review hers and all of the other contestants work, Jess was more than content with the result.  Remembering all of the preparation and focal points that the team all had discussed before she left for Amsterdam, Jess put what she knew into practise and is now proudly holding her well-earned rank of 4th place in the world for Lash Lifting.

What a fantastic start to 2020, we cannot wait to see more from Jessica and our other extremely talented Master Trainers.

The entire team “The Lash Wizards of Oz” all performed extremely well and represented our great land in the most passionate and professional way. 

We also want to congratulate another member of the “Lash Wizards of Oz” Natasha Gallier for winning “Miss Social Media”. Team Australia, you rock! 


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Otto Mitter to Judge the Black Swan Global Online Eyelash Championship 2020!

Otto Mitter to Judge the Black Swan Global Online Eyelash Championship 2020!

We are so excited to share that Elleebana Director Otto Mitter is Judging the Black Swan Global Online Lash Championship 2020!



To gain the quality of the competition, each category has three winners who will be chosen only by the judges. The judges consist of international professionals of eyelash extensions who have great experience in the evaluation of the precision of the application. ???

To enter Black Swan Global online eyelash championship 2020 visit their website CLICK HERE
  • Follow the rules of pictures to submit.
  • Read the competition rules.
  • Before you enter, make sure you have covered the following points:
  • You have decided which category you would like to enter.
  • You have selected your entry-level
Junior– You have been lashing for less than one year
Master – You have been lashing for 1-3 years.
Expert – You have been lashing over 3 years, and winners online and live.
PRO –  Trainers
Competition entry opens: 20th January 2020
Competition entry closes: 16th May 2020
Winners announced: 16th June 2020

We can’t wait to support this Championship.

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Lash Queens Feature in Professional Beauty

Lash Queens Feature in Professional Beauty

In an Australian first, Elleebana and Lashjoy have joined forces to put Australian lash talent on the global stage.

The two companies were on the lookout for two “outstanding lash stylists” to represent Australia at next year’s Lash World Cup in Amsterdam.

According to Elleebana director Otto Mitter and LashJoy owner Joy Crossingham, the World Cup, which will be held in February 15-16, is an outstanding opportunity to showcase Australian lash artists.

Mitter said he was inspired to launch an Australian lash team after attending the 2018 Lash World Cup with Elleebana general manager Zoe Mitter and master trainer Jess Eaton.

“We felt the competition was of an exceptional standard,” he said.

Otto Mitter

“We were not only impressed by the high quality produced by representatives from each country but also the calibre of the Lash World Cup team for putting on such a prestigious event and strongly believed that Australia needed to be involved.”

NOTE: Entries are now closed, but stay tuned for the winning stylists who will receive a return flight from their capital city to Amsterdam for the Lash World Cup in February as well as five nights’ accommodation at the Van der Valk Hotel A4 Schiphol and an entry into a Lash World Cup 2020 category of their choice.

Original Article from Professional Beauty. Written by Jenny Berich

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Lash World Cup 2020 – Australian Team Search

Lash World Cup 2020 – Australian Team Search

2020 is set to be a huge year for Elleebana!  Not only will Elleebana be celebrating 25 years in the beauty industry, they are also choosing 2020 as the year they focus their efforts on showcasing and promoting Australian talent to the world.  With that in mind, what better way to place a team of skillful Australian lash stylists onto the global stage, than with an Australian submission into the Lash World Cup 2020?

After attending the 2018 Lash World Cup, Otto and Zoe Mitter along with Master Trainer Jess Eaton, felt the competition was of an exceptional standard.  Not only were they impressed by the high quality produced by representatives from each country, but also the caliber of the Lash World Cup Team for putting on such a prestigious event and strongly believed that Australia needed to be involved.

The venture will see Elleebana partner with LashJoy, who has trained thousands of Australian Lash Stylists to meticulous standards, ensuring a formidable collaboration of excellence. An outstanding opportunity to propel Australia forward to the world and showcase Australian lash artists during the event in Amsterdam on the 15th-16th February 2020.

And so the search begins!

Otto Mitter (Elleebana) and Joy Crossingham (LashJoy) are on the lookout for two (2) outstanding lash stylists to join the Australian Team and represent our country at the Lash World Cup in Amsterdam on the 15-16 February 2020.  Interested stylists are invited to submit their entries via social media by tagging @elleebana & @lashjoy_ in their submissions along with the hashtag #lashworldcupaus2020.

Winning entries will receive a return flight from their capital city to Amsterdam for the Lash World Cup in February 2020, along with 5 nights’ accommodation at the Van der Valk Hotel A4 Schiphol and an entry into a Lash World Cup 2020 category of their choice.

It’s literally the opportunity of a lifetime, so choose your submissions carefully and get posting!

Entry is open to Australian residents aged 18 years & over.  Submissions open 12 am (AEST) on 3rd October 2019 and close at 11:59 pm (AEST) 30th October 2019.  Winners will be decided by 5:00 pm (AEST) 1st November 2019 and winners will be contacted within three (3) business days via social media. See full terms and conditions.


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Beauty Expo Australia – Here we come!

Beauty Expo Australia – Here we come!

It’s that time of year again and the team at Elleebana are pumped and ready to unleash all things new and beautiful in their range at the Australian Beauty Expo next weekend (24-25 Aug). With live demonstrations throughout the day, product displays and exclusive Beauty Expo Offers, the Elleebana stand (M127) should not be missed if you are heading to the Sydney ICC to check it out.

With the rise in popularity of the lash lifting in the industry and as a global leader with their One-Shot lash lift system, Elleebana will be offering 20% off their newest lash lift hydrating solution ReGEN exclusively at the expo. The new Extreme Styling Shields will also be available at the Elleebana stand along with Elleebana’s range of henna brow, lash extensions and aftercare products. Otto Mitter along with the Elleebana Master Trainers will be in attendance performing live treatment demonstrations and answering all your product queries and offering information about their range of Training Courses and locations. Another exciting addition, will be a Kelley Baker meet and greet on Sunday afternoon.

Kelley Baker kicks off her Australian Celebrity Brow Master Class Tour (hosted by Elleebana) at the Sydney Expo, before heading to Melbourne and Gold Coast with the Elleebana Team for two huge Celebrity Brow Master Classes and networking events where she will offer all her renowned brow tips and tricks. Some tickets are still available via Event Brite for the classes on 28th August in Melbourne and 1st Sept on the Gold Coast.

If you’re heading to the Australian Beauty Expo, be sure to make a visit to the Elleebana stand (M127) to see what’s on offer and meet the team! They would love to see you! Get your tickets at https://www.beautyexpoaustralia.com.au .

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2019 Australian Beauty Industry Award Finalists

2019 Australian Beauty Industry Award Finalists

2019 is already shaping out to be a massive year in the world of Elleebana, with international travel, new product releases,  and the launch of our new Beginners Volume Lash Extensions 2 Day Course. Our Elleebana family is growing at an outstanding rate with the continued support from our distributors, world wide stylists and industry peers.

We are extremely delighted to be selected out of hundreds of entries to make the finalists selection for Australian Beauty Industry Awards 2019 in these categories:

Educator of the Year Organisation – Elleebana

Best Business Performance of The Year – Elleebana

The awards night is the biggest night of the Australian Beauty Industry and will be taking place at the Star Casino in Sydney on 25th August.

Congratulations to all the other finalists in these categories, we are very honoured to be recognised amongst these industry leaders and make it to the finalist selection.

Fingers crossed we can bring home the titles!

A massive thank you to Mocha Publishing and Beauty Biz for putting on this initiative!

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Introducing The Precision Brow Series

Introducing The Precision Brow Series

This versatile product has been created for you as a finishing service in collaboration to a Henna Brow service or a Brow Tint service or alternatively as a standalone retail item for you salon.

We have developed a gloriously silky, soft formulation that glides on a stays for all day beautiful brows.

Elleebana Precision Brow Series is available in three buildable shades.

  • Light Ash Brown
  • Deep Warm Brown
  • Dark Ash Brown

To continue reading click here. 

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