Don’t Stop, Keep Lifting.

Don’t Stop, Keep Lifting.

Beauty Biz features a cover story about Elleebana’s remarkable journey.

Managing Director, Otto Mitter gives some insight into the journey for the brand and shares his vision on how Elleebana has become the success story that it is today.

Our cover team: Photographer: Nadia Masot Hair and Makeup: Mia Connor Styling: Laura Churchill Creative Director: Otto Mitter

 

 

 

read more

Welcome to the 𝗛𝗢𝗧 𝗧𝗢𝗣𝗜𝗖 for 𝗗𝗘𝗖𝗘𝗠𝗕𝗘𝗥!

Welcome to the 𝗛𝗢𝗧 𝗧𝗢𝗣𝗜𝗖 for 𝗗𝗘𝗖𝗘𝗠𝗕𝗘𝗥!

Follow along as we dive into the Elleebana Curriculum and why you need to 𝙡𝙚𝙖𝙧𝙣 𝙬𝙞𝙩𝙝 𝙀𝙡𝙡𝙚𝙚𝙗𝙖𝙣𝙖!

𝐖𝐇𝐀𝐓 𝐓𝐎 𝐄𝐗𝐏𝐄𝐂𝐓

⚡ Tips and tricks to get the most out of your curriculum course

⚡ Instagram Story Educator Takeover

⚡ Break down of each Curriculum Course available

⚡ Blog Posts

⚡ YouTube Videos

🤳Stay Tuned!

 

read more

💎 𝐄𝐋𝐋𝐄𝐄𝐁𝐀𝐍𝐀 𝐄𝐗𝐂𝐄𝐋𝐋𝐄𝐍𝐂𝐄 𝐀𝐖𝐀𝐑𝐃𝐒 💎

💎 𝐄𝐋𝐋𝐄𝐄𝐁𝐀𝐍𝐀 𝐄𝐗𝐂𝐄𝐋𝐋𝐄𝐍𝐂𝐄 𝐀𝐖𝐀𝐑𝐃𝐒 💎

We are so excited to officially welcome our first ever Elleebana Excellence Awards for 2021. We recognise and acknowledge the exceptional team that make up the Elleebana community that we have today.

The categories are:

⚡️ Distributor of the Year (EU/ UK/ Africa/ Middle East)
⚡️Distributor of the Year (Oceania/ Australasia)
⚡️Distributor of the Year (Americas – Nth, Central, Sth, Latin)
⚡️️Educator of the Year (EU/ UK/ Africa/ Middle East)
⚡️Educator of the Year (Oceania/ Australasia)
⚡️Educator of the Year (Americas – Nth, Central, Sth, Latin)

Congratulations to all of our incredible Elleebana Educators and Elleebana Distributors who were nominated, became a FINALIST and our soon to be WINNERS! You are all DIAMONDS in our eyes!

𝗦𝗛𝗜𝗡𝗘 𝗕𝗥𝗜𝗚𝗛𝗧 𝗟𝗜𝗞𝗘 𝗔 𝗗𝗜𝗔𝗠𝗢𝗡𝗗 💎

🤳Tune in on November 19th at 10am AEST to LIVE stream with us as we congratulate the 𝗪𝗜𝗡𝗡𝗘𝗥𝗦!

 

read more

ABIA Live Stream

ABIA Live Stream

Launched in 2012 by esteemed trade visionaries Mocha Group, the Australian Beauty Industry Awards (ABIA’s), combined with the Australian Make-up Artist Awards (AMIA’s), are the trusted national award platforms which provide a benchmark of excellence across both specialist and individual categories across beauty, aesthetics and make-up expertise.

ABIA Winners are due to be announced on 14th November – 8pm AEDT. You can watch the announcement LIVE on Youtube or Facebook. Just click on the links below:

https://www.facebook.com/Australianbeautyindustryawards

https://www.youtube.com/c/mochapublishing01

After steady awards growth year on year, 2021 entries were up by a phenomenal 30% with many categories receiving record numbers. This year also sees the addition of the Sole Operator of the Year and Educator of the Year- Product/Equipment Company categories to reflect the current market.

Mocha’s Owner/Publisher Linda Woodhead understands the pressure these creative entrepreneurs are facing and believes it’s time to shine a bright light on these stand-outs;

“Both the beauty and make-up artist industries are incredibly resilient and made up of some of the most hard-working individuals and teams you could ever meet. We hope that their local communities will support them through these difficult times and acknowledge the work that has gone in to seeing them recognised as Australia’s best on a global scale.”

Elleebana is proud to be a finalist and hopefully will take the Educator of the Year Award home!!!

 

read more

Diamonds Are Formed Under Pressure

Diamonds Are Formed Under Pressure

Here at Elleebana, we have an incredible community that we are extremely grateful for and we want to give back and acknowledge all of their efforts.

We have something very exciting that has come to life to recognise and celebrate our Elleebana Distributors and our wonderful Elleebana Educators that offer our official training and certification program.

The Elleebana Excellence Awards is about honouring all our distributors and educators based on their exceptional performance throughout the judging period as well as the criteria and evidence that was submitted in their award applications. To say we have been blown away by this exceptional group of humans is an understatement! There is so much #elleemagic in the air with this event.

We have all faced some challenges over the last year or two, but under pressure diamonds are made. Let’s allow these diamonds a moment to shine…

STAY TUNED to see the incredible Finalists announced soon…

Otto, Zoe and The Elleebana Team.

 

read more

Breaking Industry Boundaries with Otto Mitter

Breaking Industry Boundaries with Otto Mitter

Are you looking for some online support and 𝙸𝙽𝚂𝙿𝙸𝚁𝙰𝚃𝙸𝙾𝙽 today? Well, look no further! 𝙏𝙐𝙉𝙀 𝙄𝙉 on Spotify as Otto Mitter @ottomitter jumps on with Tamara Reid from Beaute Industrie @beauteindustrie to break the industry boundaries!

Otto Mitter’s path into the beauty world was inevitable, since a young age Otto was introduced to the world of beauty by his mother who started one of Australia’s pioneering beauty, slimming & health clinics. Otto’s mother wrote and contributed to the first competency based beauty therapy training in Australia (wrote the Diploma of Beauty Therapy, Diploma of Health Science and Aesthetics, and founded the Gold Coast Training Academy who graduated thousands of beauty therapists in Australia). Having been brought up by such an influential person in the industry it was only a natural progression that Otto found himself studying make up artistry and all things lash & brow at the Gold Coast  Training Academy straight out of high school. Fast forward to now and after two decades of studying the art of lashes, brows, beauty and cosmetic formulation, Otto and his team at Ex-Import (Elleebana) currently produce and supply lash & brow enhancement ranges for professionals and develop educational programs to over 60 countries across the globe and have a combined team of over 300 trainers worldwide. Otto’s dedication to education has seen him as a guest speaker and educator at the world’s most prestigious beauty and lash events.

Otto has a passion for continuing education, working with leaders in the industry and helping up and coming beauty therapists, lash artists and educators develop their profiles and careers, which is appreciated by his team and colleagues around the world.

Tune in on Spotify to hear where Elleebana all began!!!

 

read more

Creating Change Together!

Creating Change Together!

Elleebana has partnered with ABIC to the deliver the world’s most comprehensive curriculum specially for you!

ABIC has affiliated with high-caliber industry leaders, educators and experts and we are honored to be part of a select group that is taking education to new heights.

Elleebana is the brand that has set the benchmark for the fastest lash lift and award-winning education. Available in 60 countries around the world not only due to the performance of the product but most importantly excellence in support and education. Support is something that you always need along the way and Elleebana is world renowned in that arena.

You can check Elleebana’s award-winning curriculum by clicking on the link below:

https://theabic.org.au/events/elleplex-profusion-lash-brow-lamination-training

 

 

 

 

 

 

 

 

 

read more

Blooming Marvelous Cover

Blooming Marvelous Cover

We are Blooming on the Cover of Professional Beauty!!!

Known as the bible of the beauty industry, Professional Beauty features a cover story about Elleebana’s remarkable journey.

Managing Director, Otto Mitter gives some insight into the journey for the brand and shares his vision on how Elleebana has become the success story that it is today.

When it comes to the business of beauty and tapping into emerging markets, Otto Mitter, Managing Director Ex-Import has spent more than 25 years travelling the globe and fine tuning his craft. In this cover story, he chats about being the brand founder of Elleebana and shares his knowledge on how to navigate the booming world of lashes on page 28.

Our cover team:

Photographer: Nadia Masot

Hair and Makeup: Mia Connor

Styling: Laura Churchill

Creative Director: Otto Mitter

 

read more

Global Artist Awards 2021

Global Artist Awards 2021

The Elleebana Global Artist Awards 2021 has continued to explode in its 6th year of running. The competition has already received almost 200 entries in only two categories released. The Elleebana Team is absolutely astounded by the overwhelming response the competition has had so far.

The Elleebana Global Artist Awards is the only online competition of its kind worldwide. The competition started with an idea to create a platform for lash artists to become inspired by other artists and to showcase their own amazing work. Judges are blown away with the high level of work that can be seen throughout the competition.

The competition provides a platform for artists all over the world to establish connections with the ability to network with other industry professionals and develop their own skill and knowledge. Our team is very proud that lash lifting/brow lamination is now receiving the recognition it deserves. We are excited to see the level of competition in the four categories released.

This is an Instagram based competition, you can view the rules of entry and T’s and C’s clicking on the links below:

2021 Banging Brows – Terms & Conditions – Elleebana OFFICIAL®

2021 – Lights Camera Lift! – Terms and conditions – Elleebana OFFICIAL®

Category 3: 2021 The Great Lash Wrap Challenge – Terms and Conditions – Elleebana OFFICIAL®

Category 4: 2021 The Ultimate Before and After – Elleebana OFFICIAL®

With the permission of the entrants, we have some of the top lash lifts from over the years…

read more

Shine On!

Shine On!

We are extremely proud of our two Elleebana Global HQ Master Educators!!! They both smashed in their own categories of the Kingdom Beauty Crown Championship!!!

Kristy-lee Roberts placed FIRST place in the poster category with some major creative flare being demonstrated.

Anieka Mudford shined bright in SECOND place with an absolutely stunning lash lamination using our Elleeplex Profusion system.

It takes a lot for these girls to put themselves and their work on the line. Being judged in daily life isn’t something that most of us enjoy, so when you are being judged for your craft, love and passion it’s and even harder step to take Into the competition arena.

Thank you ladies for all that you do for our brand and the students/customers who come to train with us, and personally for giving me a little shove up the behind to step it up and put myself out there.

 

 

 

 

 

read more