Elleebana is Coming to IECSC in Las Vegas!

Elleebana is Coming to IECSC in Las Vegas!

Otto Mitter, Zoe Mitter and The Elleebana Team are in Vegas and can’t wait to say Hi!!!

IECSC Las Vegas will help you:

Rejuvenate your business with a look at what’s new
Redefine services and bring back customer confidence
Reengage with the community with a fresh perspective

Why come and say Hi to the Elleebana team:

🏆 Otto Mitter, multi-award-winning educator, speaker, judge, and founder of Elleebana brings you the latest innovations and education in the world of lash and brow lamination.

▶ Talk about all things Elleebana, Elleeplex, and why our brand has been around for 25+ years.

▶ Watch our Elleebana educators in action during demonstrations.

▶ Face-to-face support and advice.

We can’t wait to welcome you to our booth with Lash & Brow applications demonstrated by Elleebana’s Master Educators using the next generation of Lash & Brow enhancement products!


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The Countdown is On!

The Countdown is On!

In just a few days Elleebana is about to make history again in the lash and brow world!
Over the last few months, the HQ Team and Otto have been busily preparing for our 7th Elleebana Symposium, our official education event for our Elleebana Educators and Distributors.
It has been incredible to reflect back over the previous 6 Symposium events in EU, USA and Canada and in and in only a matter of days, we’ll be doing our biggest one yet! Gracing the stage at the iconic Caesars Palace in Las Vegas for our USA team and we are at full capacity! Yep, we are completely SOLD OUT.
This one is going to be extra special, not only due to the caliber of speakers, education and activities in the program, but also because we haven’t been able to hold our Elleebana symposium for 2 and a half years now due to the global pandemic.
At Elleebana, we expose our team to incredible opportunities and culture, our network of elite educators span across the globe in over 60 countries giving you a wealth of knowledge and influence in the Elleebana sisterhood and brotherhood!
Setting the trend means we can never stop moving, Elleebana keeps the wheels of innovation turning so we can provide the best learning experience for our educators and we can’t wait to meet everyone in Vegas!

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Elleebana and The Beauty Squad 2022

Elleebana and The Beauty Squad 2022

Elleebana is a proud sponsor of the Beauty Squad 2022!!!

We are passionate about and understand the importance of giving back to the industry. That’s the reason we sponsor and support numerous global beauty events and competitions, with a solid focus on supporting up and coming therapists to develop their careers within the beauty industry.

Here’s a recap of what happened at the Beauty Squad House last year. Otto Mitter unpacked his story and shared his 5 tips for a successful business.

Beauty Squad is a special competition under the umbrella of the Australian Beauty Industry Awards recognising rising stars of the Australian Beuty Industry with prizes and mentorship to assist beauty therapists, dermal clinicians, specialists and salon owners on their road to success.

Open for entry now!

Beauty Squad




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Introducing Elleebana Flex Rods

Introducing Elleebana Flex Rods

The growth and advancement in lash lift procedures around the world have called for more options and more innovations. With that in mind, we are so excited to share the latest development to the Elleebana family, Flex Rods!

𝗪𝗵𝗮𝘁’𝘀 𝘁𝗵𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲?

✨The ultra-soft silicone forms for a lash lift technique with a beautiful C curl curvature.

✨Superior grip and comfortable fit for the eyelid.

✨No adhesive required on the back!

✨Speeds up application time!

✨Takes the worry out of irritation on the skin from the adhesive

✨It’s going to change the lash lift game!!!



*Available soon!!!

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Destination: Elleebana Hometown, Chicago!

Destination: Elleebana Hometown, Chicago!


Elleebana usually says “We’re coming for you”, but this time around is the opposite.

We’ll be HERE waiting for you! That’s right!

Chicago has been Elleebana’s Headquarters since 2020 and we can’t wait to open the doors of our hometown in the USA and welcome you to booth #513 with lash and brow applications demonstrated by Elleebana’s Master Trainer team using the next generation of lash and brow enhancement products.

𝙸𝚝’𝚜 𝚝𝚒𝚖𝚎 𝚝𝚘 𝚎𝚡𝚌𝚑𝚊𝚗𝚐𝚎 𝚒𝚍𝚎𝚊𝚜, 𝚒𝚗𝚗𝚘𝚟𝚊𝚝𝚎 𝚊𝚗𝚍 𝚖𝚊𝚔𝚎 𝚒𝚝 𝚑𝚊𝚙𝚙𝚎𝚗!
𝐑𝐄𝐉𝐔𝐕𝐄𝐍𝐀𝐓𝐄 your business with a look at what’s new.
𝐑𝐄𝐃𝐄𝐅𝐈𝐍𝐄 services and bring back customer confidence.
𝐑𝐄𝐄𝐍𝐆𝐀𝐆𝐄 with the community with a fresh perspective.



Talk about all things Elleebana, Elleeplex, and why our brand has been around for 25+ years.

Watch our Elleebana educators in action during demonstrations.
Face-to-face support and advice
When: Sunday, April 10, 2022 9:00am – 5pm

Monday, April 11, 2022 9:00am – 4pm

Where: Donald E. Stephens Convention Center, Rosemont, IL 60018

Otto Mitter, multi-award-winning educator, speaker, judge, and founder of Elleebana brings you the latest innovations and education in the world of lash and brow lamination. 















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Our Lash Lord aka Otto Mitter has smashed as a TOP 5 of TWO categories of the Artistic Lash Awards 2022!


2nd Place Lash Speaker of the Year


3rd Place Lash Judge of the Year


Your team is extremely proud of your efforts, Mr. Mitter!



And it doesn’t stop there…


Elleebana is a TOP5 scorer of the “Lash Brand of the Year” category.


Being TOP 5 in THREE categories is the ultimate recognition of the effort and dedication of our team and our ability to stay focused on bringing innovation and excellence in service even during uncertain times.
We would like to dedicate this award to our amazing Distributors, Education team, and Students!!!
Thank you Artistic Fur team for organizing such an amazing event!

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Another WIN for the ELLEEBANA team!!!

Another WIN for the ELLEEBANA team!!!

Our Elleebana Global HQ Master Trainer/Lash and Brow ninja Kristy-Lee Roberts smashed TWO categories of the Skin Games competition.

1st Place – Fantasy Lash Category


It takes a lot for our Educators to put themselves and their work on the line. Being judged in daily life isn’t something that most of us enjoy, so when you are being judged for your craft, love and passion it’s and even harder step to take Into the competition arena.


2nd Place – Classic Lashes Category



Thank you KL for everything that you do for Elleebana, the students and customers who come to train with us!!!


“What an experience! I do highly recommend entering a competition when you can, there are so many categories you are able to enter so there is something for everyone. Its not all about winning, its about the participation, further developing your skills and getting out of your comfort zone!” Kristy-Lee Roberts

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The Power Couple!

The Power Couple!


The mascara that has the Lash Lift world talking!!!

Elleevate Lash Lift Mascara by Elleebana has been designed as an everyday mascara that can be worn on lashes with or without a lash lift.  This specially formulated mascara partners with a lash lift treatment and is gentle enough to be applied immediately after a lash lift in the salon.  Elleevate mascara enhances the effect of a lash lift beautifully and glides on lashes with no clumping – just gorgeous lash enhancement.

Elleevate’s innovative formula contains:

Keratin complex to protect and strengthen the natural lash while your clients wears Elleevate.

​​​​​​Arginine and Biotin to boost length and volume. Essential Amino Acids Arginine and Biotin play the important role of healing and strengthening which speeds up the repair time and promotes healthy growth of lashes that might be damaged from wearing lash extensions, over styling or require some extra care.

Elleeplex Advanced After Care Gel Mascara

Rapid absorption gel formula, that’s leading the way in Lash Lift aftercare! 


  • Enriched with proteins, amino acids and vitamin complex ingredients such as keratin, biotin, arginine, hydrolysed collagen, allantoin and panthenol


  • Specially formulated to help restore proteins, speed up cell generation, increase potassium channels in the cells and increase moisture levels to the hair


  • Includes sunflower oil extract and antioxidants which helps protect the hair and gives longer lasting colour stay results with lash or brow tinting


  • Can be used in salon as a finishing treatment to a lash lift


  • Can be applied before daily mascara – allow to dry fully before applying mascara or alternatively as nightly lash coating before bed


  • Use in conjunction with Elleevate for the ultimate lash lift aftercare.
Exclusively available to salons to retail to clients.

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Otto’s top 5 tips for a successful business

Otto’s top 5 tips for a successful business

The world of beauty business is full of opportunities and one that is growing exponentially. The lash and brow industry alone has been steadily growing over the last two decades with eyelash and brow services being huge mainstays in salon menus. To own a successful brand in the lash and brow industry is a remarkable opportunity, however to keep a brand growing for over 2 decades requires a lot of resilience, innovation, hard work and a few stars aligning every now and then helps you be up with the front runners.


Australia born and globally loved brand Elleebana is one of those such brands, 26 years in business and going stronger than ever before is something that is virtually unheard of. This longevity in the lash industry is a testament to the dedication of Otto Mitter and his team at Elleebana global headquarters as they pave the way for lovers of all things lash lift and lamination in over 60 countries around the world.



Elleebana has become synonymous with developing the world’s fastest lash lift system and creating gorgeous campaigns showcasing the magic of how Elleebana lash lift and lamination can unleash your natural beauty and eyelashes. Eyelash extensions are still up there with a girls favourite glam go to, but lash lifting has made its mark and it’s not going away any time soon. In fact Lash Lift has been here longer than eyelash extensions and now it’s arguably even more popular due to the time saving factor for the therapist and client, as well as the no maintenance lash enhancement which is so appealing to many in a world that is only becoming more demanding with time constraints, the world is getting fast out there and the beauty industry is moving to accommodate a busy lifestyle.


So how does one keep lifting for 26 years in the industry and keep up with the leaders? Otto Mitter tells us his insights into how he keeps focused on innovation and not sweating about the small stuff.


“In the last decade we have seen lash lift grow rapidly in the beauty industry, during my time a lot of lash brands have come and gone, only a select few have been able to keep the momentum going, but with the growth of more opportunists, entrepreneurs and OEM manufacturers we have seen an explosion of lash lift brands on the market especially in the last 5 years. There used to be about 10 – 20 brands, but now I could mention about 50 – 60 brands and this number continues to climb. It’s that age old story of business, if you see someone doing well with it, you think, why can’t I do that as well? It’s true, you don’t have to be the first at anything anymore to have a successful business, I’ve said this so many times. Sure being the first can give you an advantage, but if you do something well you still stand a chance at creating a hugely successful business, but it’s not as easy as some people may think.


Now that there is more competition it is even harder than ever to really break through, because many brands have established a lot of trust in the market with their formulas and also their support and education programs. When choosing a brand that is right for you, you want more than just quality products, you want the whole package and to be part of a community that supports you. That is what Elleebana has done so well, we have award winning education and products that are trusted by experts in over 60 countries, and that’s all well and good, but we also have an exceptional support network and community, these elements have been a magical part of the chemistry with Elleebana.


“2021 is the year the Earth changed, we have had to adapt to a new way of doing things and the beauty industry has been deeply touched by this. Even though salons pretty much closed over night during the start of the pandemic, it reopened with a force like we’ve never seen before, we all adapted our protocols and clients came back in droves craving that special moment of time just for them. A moment to feel loved and looked after, the benefits of self care have never been so significant and important than what they are now. This is one of the most rewarding things about the beauty industry, when people are feeling down you can boost them up again to new heights.


The year ahead for Elleebana will be one of our most productive in the history of the brand, new innovations, product expansion, education offerings, competitions and face to face events are a big part of the 2022 package that is being unleashed. Follow the Elleebana journey on Instagram to see all the new developments, watch this space.








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We are so excited to share that we have been nominated LASH BRAND OF THE YEAR!!!

Thank you so much Ksenia & Elmar for the nomination.

More details coning soon! Stay tuned!!!


Voting Process: 16 February 2022 – 6 March 2022. Voting is free and will be open to everyone.


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